BJBR |

Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications

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009 ubfixit050.016 Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications
010 $a 0-03-035271-1
100 $a 20100621d $a 24052006u a u0rumy50 ba
101 0 $a eng
200 0 $a Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communications $f Terence A. Shimp
205 $a Sixth Edition
210 # # $L s14683 $c Thomson $a Australia $a Canada $d 2003
215 $a XX $d 650 p. : fig.
300 $a Index p. 629-650.
606 $3 105872 $a marketing
606 $3 106206 $a reclamă
675 $a 659=111
675 $a 658.8=111
675 $a 339.138=111
679 $a 659 $d 62/64; 66/69
700 $3 84000 $a Shimp $b Terence A.
801 0 $a RO $b BJBR $c 20100618