BJBR |

Record Type:	Language materials, printed: monographic
Author:	Kotler, Philip
Alternative Intellectual Responsibility:	Armstrong, Gary
Translator:	Nistor, Smaranda
Translator:	Crişan, Cosmin
Statement of Responsibility:	Philip Kotler, Gary Armstrong
Subsequent Statement of Responsibility:	traducere : Smaranda Nistor, Cosmin Crişan
Published:	Teora
Place of Publication:	Bucureşti
Year of Publication:	2006
ISBN:	10: 1-59496-083-6
ISBN:	13: 978-1-59496-083-6
Edition:	Ediţia a 4-a
Description:	1042 p. : fig.; il.
Notes:	Anexe p. 907-953
Notes:	Referinţe p. 954-999
Notes:	Glosar p. 1000-1018
Notes:	Index p. 1019-1042
Language:	Romanian
Subject:	marketing
Classification:	339.138

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