Catalogul Colectiv al Județului Brăila

  • Principiile marketingului
  • Record Type: Language materials, printed: monographic
    Author: Kotler, Philip
    Alternative Intellectual Responsibility: Armstrong, Gary
    Translator: Nistor, Smaranda
    Translator: Crişan, Cosmin
    Statement of Responsibility: Philip Kotler, Gary Armstrong
    Subsequent Statement of Responsibility: traducere : Smaranda Nistor, Cosmin Crişan
    Published: Teora
    Place of Publication: Bucureşti
    Year of Publication: 2006
    ISBN: 10: 1-59496-083-6
    ISBN: 13: 978-1-59496-083-6
    Edition: Ediţia a 4-a
    Description: 1042 p. : fig.; il.
    Notes: Anexe p. 907-953
    Notes: Referinţe p. 954-999
    Notes: Glosar p. 1000-1018
    Notes: Index p. 1019-1042
    Language: Romanian
    Subject: marketing
    Classification: 339.138
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