BJBR |

Record Type:	Language materials, printed: analytic (component part)
Author:	Armstrong, Gary
Alternative Intellectual Responsibility:	Kotler, Philip
Alternative Intellectual Responsibility:	Saunders, John
Statement of Responsibility:	Philip Kotler
Description:	1040 p.; il
Language:	Romanian
Part of:	PRINCIPIILE marketingului / Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong. Bucureşti, 1998
Subject:	marketing
Subject:	strategie economică
Classification:	339.138

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