Catalogul Colectiv al Județului Brăila

  • Consumer Behavior : Building Marketing Strategy
  • Record Type: Language materials, printed: monographic
    Author: Hawkins, Del I.
    Alternative Intellectual Responsibility: Best, Roger J.
    Alternative Intellectual Responsibility: Coney, Kenneth A.
    Statement of Responsibility: Del I. Hawkins, Roger J. Best, Kenneth A. Coney
    Published: Irwin McGraw-Hill
    Place of Publication: New York Boston
    Year of Publication: 2001
    ISBN: 0-07-231602-0
    Edition: Eighth Edition
    Description: XXIV p.; 775 p.: fig. color : il. color
    Language: English
    Subject: marketing strategic
    Classification: 339.138:339.18=111
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