BJBR |

Record Type:	Language materials, printed: monographic
Author:	Hawkins, Del I.
Alternative Intellectual Responsibility:	Best, Roger J.
Alternative Intellectual Responsibility:	Coney, Kenneth A.
Statement of Responsibility:	Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Published:	Irwin McGraw-Hill
Place of Publication:	New York Boston
Year of Publication:	2001
ISBN:	0-07-231602-0
Edition:	Eighth Edition
Description:	XXIV p.; 775 p.: fig. color : il. color
Language:	English
Subject:	marketing strategic
Classification:	339.138:339.18=111

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009 ubfixit050.016 Consumer Behavior : Building Marketing Strategy
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101 $a eng
200 $a Consumer Behavior $f Del I. Hawkins, Roger J. Best, Kenneth A. Coney $b Carte tipărită $e Building Marketing Strategy
205 $a Eighth Edition
210 $L s4689 $c Irwin $L s5564 $c McGraw-Hill $a New York $a Boston $d 2001
215 $a XXIV p. $d 775 p.: fig. color : il. color
606 $3 107632 $a marketing strategic
675 $a 339.138:339.18=111
679 $a 339.13
700 $3 42567 $a Hawkins $b Del I.
701 $3 8676 $a Best $b Roger J.
701 $3 20690 $a Coney $b Kenneth A.
801 0 $a RO $b BJBR $c 20100618 $2 unimarc