BJBR |

Tipul înregistrării:	Text tipărit: analitic (parte componentă)
Autor:	Belch, George E.
Autor alternativ:	Belch, Michael A.
Limba:	Engleză
În:	Introduction to Advertising and Promotion/ George E. Belch, Michael A. Belch. Boston, 1995. 762 p.
Subiect:	marketing
Subiect:	promovare. promoţie (publicitate)
Clasificare:	339.138

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009 ubfixit050.037 Establishing Objectives and Budgeting for the Promotional Program [Capitol]
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