BJBR |

Tipul înregistrării:	Text tipărit: analitic (parte componentă)
Autor:	Belch, George E.
Autor alternativ:	Belch, Michael A.
Descriere:	762 p.
Limba:	Engleză
În:	Introduction to Advertising and Promotion/ George E. Belch, Michael A. Belch. Boston, 1995
Subiect:	marketing
Subiect:	marketing direct
Subiect:	marketing strategic
Clasificare:	339.138

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009 ubfixit050.037 Developing the Integrated Marketing Communications Program [Capitol]
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101 0 $a eng
200 0 $a Developing the Integrated Marketing Communications Program $e [Capitol]
215 $a 762 p.
463 $0 48241 $a Belch, George E. $c Boston $d 1995 $e 3-rd edition $f George E. Belch, Michael A. Belch $n Irwin $o An Integrated Marketing Communications Perspective $p 762 p.: il. color, fig. $t Introduction to Advertising and Promotion $y 0-256-13696-3
606 $3 105872 $a marketing
606 $3 107921 $a marketing direct
606 $3 107632 $a marketing strategic
675 $a 339.138
700 $3 7680 $a Belch $b George E.
701 0 $3 116029 $a Belch $b Michael A.
801 0 $a RO $b BJBR $c 20100618

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