- Campanii de relaţii publice [Capitol]
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Record Type: 
Language materials, printed: analytic (component part)
Author: Newsom, Doug Alternative Intellectual Responsibility: VanSlyke Turk, Judy Alternative Intellectual Responsibility: Kruckeberg, Dean Statement of Responsibility: Doug Newsom Subsequent Statement of Responsibility: Judy VanSlyke Turk
Dean KruckebergNotes: Conţine: Tipuri de campanii de relaţii publice; Caracteristicile campaniilor de relaţii publice de succes; Planificarea unei campanii de relaţii publice; Implementarea campaniei de relaţii publice; Evaluarea campaniei de relaţii publice; Schiţă de campanie de relaţii publice; Schimbarea comportamentului; Campanii guvernamentale; Campanii globale Language: Romanian Part of: Totul despre relațiile publice/ Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. Iași, 2003. p. 571-599 Subject: campanie publică Subject: comportament Subject: relaţii publice
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