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Fundamentele marketingului : de la ideea de comercializare la conceptul de marketing

Record Type:	Language materials, printed: monographic
Author:	Zollondz, Hans-Dieter
Translator:	Vidican, Roxana
Editor:	Golub, Adrian
Statement of Responsibility:	Hans-Dieter Zollondz
Subsequent Statement of Responsibility:	traducere: Roxana Vidican; redactor: Adrian Golub
Published:	BIC ALL
Place of Publication:	Bucureşti
Year of Publication:	2007
ISBN:	978-973-571-693-6
Description:	128 p.: fig: tab.
Notes:	Bibliografie p. 115-117
Notes:	Index de prescurtări 119
Notes:	Index tematic 121-124
Language:	Romanian
Series:	Pocket Business
Subject:	marketing
Classification:	339.138
Classification:	658.8
Classification:	082.1 Pocket Business

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