BJBR |

Tipul înregistrării:	Text tipărit: monografic
Editor:	Ford, David
Responsabilitate secundară:	Edited by David Ford
Editura:	Thomson Learning
Locul publicării:	Australia Canada
Anul Ediției:	2002
ISBN:	1-86152-769-1
Ediţie:	Third edition
Descriere:	XIV; 488 p.: fig.
Note:	Edited by David Ford on behalf of the IMP Group.
Limba:	Engleză
Subiect:	marketing
Clasificare:	339.13=111

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