Rangan, V. Kastury

Scope and Challenge of Business-to-Business Marketing : [Capitol] de: Moriarty, Rowland T; Moriarty, Rowland T.; Rangan, V. Kastury; Shapiro, Benson P (Text tipărit)

Business Marketing Strategy : Case, Concepts and Applications de: Rangan, V. Kastury; Shapiro, Benson P; Moriarty, Rowland T; Moriarty, Rowland T. (Text tipărit)

How to Segment Industrial Markets [Capitol] de: Moriarty, Rowland T.; Moriarty, Rowland T; Rangan, V. Kastury; Shapiro, Benson P (Text tipărit)

Designing Channels of Distribution : [Capitol] de: Moriarty, Rowland T.; Moriarty, Rowland T; Shapiro, Benson P; Rangan, V. Kastury (Text tipărit)

Managing Product Market Diversity : [Capitol] de: Moriarty, Rowland T; Moriarty, Rowland T.; Rangan, V. Kastury; Shapiro, Benson P (Text tipărit)

Managing Mature Products : [Capitol] de: Moriarty, Rowland T; Moriarty, Rowland T.; Shapiro, Benson P; Rangan, V. Kastury (Text tipărit)