Boyd, Harper W.
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LDR | 00093nx a22000493 | |
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001 | 11591 | |
200 | $a Boyd $b Harper W. | |
801 | 0 $a RO $b BJBR $c 20100618 |
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An Overview of Marketing Management [Capitol]
de:
Boyd, Harper W.; Walker, Orville C.; Larréché, Jean-Claude
(Text tipărit)
Marketing Opportunity Analysis : [Capitol]
de:
Boyd, Harper W.; Larréché, Jean-Claude; Walker, Orville C.
(Text tipărit)
Developing Strategic Marketing Programs : [Capitol]
de:
Boyd, Harper W.; Larréché, Jean-Claude; Walker, Orville C.
(Text tipărit)
Implementing and Controlling Strategic Marketing Programs [Capitol]
de:
Boyd, Harper W.; Larréché, Jean-Claude; Walker, Orville C.
(Text tipărit)
Marketing Management : A Strategic Approach With a Global Orientation
de:
Boyd, Harper W.; Larréché, Jean-Claude; Walker, Orville C.
(Text tipărit)