BJBR |

Tipul înregistrării:	Text tipărit: analitic (parte componentă)
Autor:	Boyd, Harper W.
Autor alternativ:	Larréché, Jean-Claude
Autor alternativ:	Walker, Orville C.
Descriere:	555 p.
Limba:	Engleză
În:	Marketing Management/ Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché. Bogotá, 1995
Subiect:	audit
Subiect:	marketing
Subiect:	marketing strategic
Clasificare:	339.138

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009 ubfixit050.037 Implementing and Controlling Strategic Marketing Programs [Capitol]
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463 $0 133979 $a Boyd, Harper W. $c Bogotá $d 1995 $e 2-nd edition $f Harper W. Boyd, Orville C. Walker, Jean-Claude Larréché $n Irwin $o A Strategic Approach With a Global Orientation $p XVI $s The Irwin Series Marketing $t Marketing Management $y 0-256-12576-7
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700 $3 11591 $a Boyd $b Harper W.
701 $3 51589 $a Larréché $b Jean-Claude
701 0 $3 113388 $a Walker $b Orville C.
801 0 $a RO $b BJBR $c 20100618 $2 unimarc

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