BJBR |

Market-Based Management : Strategies for Growing Customer Value and Profitability

Tipul înregistrării:	Text tipărit: monografic
Autor:	Best, Roger J.
Responsabilitate:	Roger J. Best
Editura:	Prentice Hall
Locul publicării:	Upper Saddle River
Anul Ediției:	1999
ISBN:	0-13-014546-7
Ediţie:	Second Edition
Descriere:	XXII; 386 p.:fig.
Note:	Includes bibliographical references and index.
Limba:	Engleză
Subiect:	managementul marketingului
Subiect:	marketing
Clasificare:	339.138:65=111

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